Deutsch has a CNBC television series called “The Big Idea” where he interviews “average joes” turned entrepreneurs. This book is a culmination of the many lessons he has learned not only in his own rise as an entrepreneur but from his many successful guests as well.

Focusing on normal people with a unique idea, The Big Idea is brimming with Deutsch’s contagious enthusiasm. There’s no way you can read this book and not come away motivated.

The Big Idea will help spark your own creative energies when you see firsthand how the guy next door or the gas station attendant or the stay at home mom saw their ideas become reality. There is some solid “brain training” here as well, as the reader learns how to identify opportunities that surround us everywhere in normal day to day life.