Not only is the green movement popular these days but implementing some simple green initiatives can also save your business…well, some green.

Here are a few examples:

  • KC Door to Door Organics — this company delivers fresh organic produce to your doorstep weekly. They ask that you put last week’s box/packaging back on your doorstep so it can be reused over and over again, saving the company money as a result of not having to constantly purchase new boxes and packing materials.
  • Whole Foods — during checkout, the cashier asks whether you want a paper receipt. This allows the company to save money on receipt paper and ink for printing. Same concept with grocery bags.
  • Stonyfield Farms — changed interior yogurt cover from plastic to aluminum, reducing packaging by nearly 1 million pounds per year and producing a savings of almost $800,000 annually.

These are but a few examples. The cool thing here is that not only does it make fiscal sense but these measures also allow you to explore your creativity and show that you care as a company. When you do the right thing your customers become built in marketers, again saving money with a drastically reduced need for traditional marketing.

Going green isn’t just a leftist, tree hugging hippie ideal–it makes good business sense too when done right.