Do you want to enter a certain field but you’re worried there are already too many players? Are you seeking a nearly untouchable niche market? How does one go about outdoing the competition? Here’s the secret answer to all of these great questions:

Do something different.

Look around you and observe what everyone else is doing. Now do something different. It’s not that difficult.

Here are a couple of great examples:

In the early 80s, Domino’s Pizza (which had a sub-par recipe at best) entered the market and completely changed their industry by offering delivery.

The average person had no idea what organic food was 20 years ago. Today there are people that wouldn’t dream of setting foot inside a Wal-Mart for groceries and happily visit places like Whole Foods or their local farmers’ market (myself included).

Many people/companies are content with mediocrity. This makes for countless opportunities for the entrepreneurial mind to seize upon. Sometimes the way to succeed is to break the perceived “rules” and just be different.