There has recently been talk of a new “sin tax” law on soda pop, due largely in part to rising health care costs. For example, instead of paying .50 cents for a can of Coke, in the future you may pay .75 cents. The thought here is that those who need greater health care coverage as a result of unhealthy lifestyle should, in all fairness, take on more of the financial burden.

As expected, the major soda producing companies have come out swinging. They’ve got high priced lawyers scrambling and lobbyists lobbying and everyone is screaming and kicking and fighting. Maybe even crying.

Here’s a thought: why not embrace the change? It seems to be a good idea to encourage a healthier diet. How about having some of those scientists on the payroll at Coke and Pepsi cook up some healthier options and reinvent/modernize the oudated soda pop recipes? We know a lot more about nutrition and wellness today than we did when the recipe for Coca Cola was created in 1885.

Resisting change for the sake of resisting change is illogical (and ineffective). Be a student of change. After all, change is the only constant.